Image Credit: ZUS Coffeeįor the clothing brand, the collab will see it launch a new capsule collection, TWELVE. “ZUS and HYPE believe that everyone deserves to feel good from the inside out all year long,” Samantha added. This observation serves as the foundation of ZUS and HYPE’s collaboration, aimed to be a reminder to catch a break and own the moment. Keeping up with trendsĪs life picks up momentum in the endemic, ZUS’s team recognised that most are grabbing their coffee and getting dressed in haste. This shift in customer needs is exactly what led ZUS to partner with HYPE for their current collaboration. “From the beginning, we wanted to cater to different needs during the pandemic and now that we’ve transitioned into the endemic phase, our focus is now on improving the customer experience within the product and service offerings that we control,” she said. Samantha Koh, Corporate Partnership Manager of ZUS Coffee / Image Credit: ZUS Coffee According to the brand’s Corporate Partnership Manager, Samantha Koh, ZUS has now sold over 10.5 million cups of coffee to date, and has one million users on its app. Through these initiatives, ZUS has found fans who align with its values. Via the ZUS Coffee App, there tend to be ongoing promotions as well, which sometimes give you freebies when you buy the drinks. I have found that ZUS serves its beverages in larger sizes, despite having prices (around RM9 for the more basic drinks) that are on par with brands like Bask Bear or Chatto. Image Credit: ZUS Coffeeīased on my borderline coffee addiction, this claim holds true. ZUS was born with the goal to make speciality coffee more affordable and accessible based on its founders’ belief that coffee is a necessity, not a luxury. They became tired of speciality coffee sold at premium prices, which formed the value proposition for ZUS. Primarily a necessityĬoffee lovers in their own right, ZUS’s founders have years of experience between them in the coffee industry. The collaboration launches a cross-branded clothing line and a drink series, which has already rolled out at ZUS outlets nationwide. To up their relevance among customers, ZUS has now teamed up with local streetwear brand HYPE Malaysia (HYPE). They now seem to be everywhere.Įach time I order a cup of coffee, there’s also a significant queue before my name is called out, indicating the brand’s customer reception. Throughout 2022, I’ve noticed ZUS Coffee (ZUS) outlets mushrooming around Klang Valley both in and outside of malls.
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